NFH develops natural food-based products which are effective and safe in improving health by reducing risk of developing diseases of advancing age. Our nutraceuticals are selected through a process of careful screening, guided by two advisory panels of world-class researchers and primary-care physicians. The process of selecting from among the many hundreds of available health products starts first with our Scientific Advisory Panel (SAP). Members of the SAP, each of whom has extensive experience in the area of evaluating the evidence behind nutraceuticals, assess current information found in medical and scientific journals, as well as from their own active research programs. Together with their vast career history in the nutritional research area, the SAP prioritises only those nutraceuticals where efficacy and safety are supported by the most rigorous standards of evidence. Then, panel members provide insight into how to optimize the source and formulation of each supplement in order to ensure quality. Members of the SAP provide knowledge regarding preferred daily intakes and recommend only the very top few percent of nutraceuticals available.